Candidates for this award are distinguished business leaders in the travel and tourism industry, including Airlines, Hospitality (hotels & resorts), Attractions, Tour Operators, Travel Agents and Airports. To ensure transparency and credibility, only listed companies with publicly available data are considered for the award.

The 3-Phase Judging Process

An independent panel of world-respected management strategists, academics, corporate personalities and CNBC’s executives selects the winner for the prestigious CNBC Travel Business Leader Award. Candidates go through a rigorous 3-phase judging process, starting from

  • 01

    Quantitative company data analysis based on a model developed by knowledge partner the University of Chicago Booth School of Business, to shortlist a preliminary list of top performers in the travel and tourism industry from across Asia, followed by

  • 02

    An invitation to the top business leaders to go through in-depth face-to-face interviews with consultants from research partner Millward Brown, to assess candidates’ leadership qualities.

  • 03

    In the final phase, a panel of judges, which includes representatives from the travel and tourism industry, will come together to review each candidate’s performance and selects an eventual winner for the award, to be announced in Singapore.

Candidates are evaluated based on a combination of criteria including their organizations’ financial performance, candidates’ management skills, leadership qualities, as well as their contributions to shaping the region’s travel and tourism industry.

The Judges

Mr. Mario HardyChief Executive OfficerPATA

Mr. Stephen HoPresident, Asia PacificStarwood Hotels & Resorts Worldwide

Mr. Richard JohnsonAssociate Dean, Executive MBA Program, Europe and AsiaThe University of Chicago Booth School of Business

Ms. Nichola RastrickManaging Director, Southeast AsiaMillward Brown

Mr. Michael KearnsHead of News and ProgrammingCNBC Asia Pacific


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